Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2096)

Brand / Product Marketing (791)

Career Development (1755)

Category Management (8)

Company News (1871)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3601)

Industry Events (369)

Market Research (1182)

Retail (4235)

Sales / Customer Development (157)

Senior Leadership (1231)

Shopper / Trade Marketing (114)

Supply Chain / Logistics (200)

Content 360: everything is a story | Strategy Online

Post Response | Subscribe to Story



Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Mary Maddever

Janet Kestin’s Forum column in this issue is well worth your time, and not just because of the scintillating lede (go on and skip ahead to it here). Coles Notes: she says marketers need to be better storytellers, and explains how to be more riveting in the boardroom and with the consumer.

http://strategyonline.ca/2015/04/01/content-360-everything-is-a-story/
 

Post Response